Despite some extensive public hand wringing for the past few days, there’s one certain ray of sunshine amidst the dire speculation racking the hospitality industry: there are now many more hotels that will accept your points if you’re a member of Marriott Rewards or a Starwood Preferred Guest.
The bigger question, of course, is if you aren’t a loyalty club member, an employee, a supplier or a shareholder, did anything of any significance actually happen during Marriott’s annexation of Starwood.
Running a 52,000 digital display network on the Las Vegas Strip allows some powerful analytics, but even small installations can gain a wealth of information if you plot your course correctly and track the results.
It's Time to Call in Arnold,
SkyNet is Right Around the Corner
Five years ago I stepped up to the podium at HITEC and discussed the number of wireless devices people were carrying; at that point I had four – five if you counted the access point I was carrying – and that was a big deal. Having unpacked my go bag recently, I did a tally and I am carrying 10 to 12 connected devices in some situations.
Click here to download the Layar app and scan augmented reality pages
throughout the Fall issue of Hospitality Upgrade to see hidden videos and other special content. Collect a letter from each of the 10 pages and use them to unscramble
a mystery word.