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HSMAI: Digital Marketing Strategy Conference

HU Watercooler Talk ~ November 24, 2015
The Saga Continues: When You Play the Game of M&A, You Win or You Die

Despite some extensive public hand wringing for the past few days, there’s one certain ray of sunshine amidst the dire speculation racking the hospitality industry: there are now many more hotels that will accept your points if you’re a member of Marriott Rewards or a Starwood Preferred Guest.

The bigger question, of course, is if you aren’t a loyalty club member, an employee, a supplier or a shareholder, did anything of any significance actually happen during Marriott’s annexation of Starwood.

by Michael Schubach


Leveraging Guest Analytics Using
Onsite Digital Signage Networks

Running a 52,000 digital display network on the Las Vegas Strip allows some powerful analytics, but even small installations can gain a wealth of information if you plot your course correctly and track the results.


Anatomy of a Hotel Data Breach

Hotel owners, management companies and brands may not be able to avoid becoming the victims of cyberattacks. Security experts have combed Wyndham’s incident for lessons. 


Newsletter sponsored by:

Hotel Data Security Bootcamp

Read the current issue:

Read the Fall Issue!

It's Time to Call in Arnold,
SkyNet is Right Around the Corner

Five years ago I stepped up to the podium at HITEC and discussed the number of wireless devices people were carrying; at that point I had four – five if you counted the access point I was carrying – and that was a big deal. Having unpacked my go bag recently, I did a tally and I am carrying 10 to 12 connected devices in some situations.


Read more news at www.hospitalityupgrade.com

CIOs Describe Their Areas of
Focus Over the Next 12 Months

In part four of a four-part series of CIO interviews
with Hospitality Upgrade magazine, hotel industry
CIOs describe the projects they will be working on
over the next 12 months.


HOSPA Conference and IT Exhibition (HOSPACE 2015)
November 26, 2015, London, England

For more information, visit http://www.hospace.net/conference/

Hotel Data Security Bootcamp
December 8, 2015, New York, NY

For more information, visit https://her-consulting.com/seminars/

Who wants to win a drone? Here's how to play:

Click here to download the Layar app and scan augmented reality pages
throughout the Fall issue of Hospitality Upgrade to see hidden videos and other special content. Collect a letter from each of the 10 pages and use them to unscramble
a mystery word.

Think you know the answer? 
Email the mystery word to geneva@hospitalityupgrade.com to be entered to win!

Contest ends on December 10.

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Hospitality Upgrade covers technology news for the hospitality industry
and is published for hotel, travel and foodservice professionals.
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