Your analytics is only as good as the quality of the data driving it. What could be more frustrating than investing a significant amount of time and resources into analytics only to realize that the data upon which it is based is corrupt, thus making the resulting analytics… garbage?
Examine how our hospitality industry has had to change in response to the shifting technology landscape. We will reminisce a bit, examine the changes that have occurred, and gaze into a crystal ball. Come along.
Comments on this year's HITEC:
It seems that most everyone is talking about using mobile phones to enter guestrooms.
This is still in early stages and many facets of this, not the least of which include operational
challenges at the hotel during the check-in process, have to be figured out.