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HU Watercooler Talk ~ February 9, 2017
Jumpstart your 2017 Marketing Campaign: Top 5 Simple Steps to Success

Jumpstart Your 2017 Marketing Campaign:
Five Simple Steps to Success

Complacency is out and being engaged is so definitely in! It is more important than ever that you double up on your marketing efforts and start off the new year with basic marketing tips that will boost your more expansive advertising campaigns and kickstart higher revenues.
By Nimesh Dinubhai 


How to Leverage User Generated Content

User generated content (UGC) is a powerful tool for social media marketers. It’s proven that people trust other consumers’ experiences on products and services more than direct marketing from brands. Are you using those experiences to benefit your business or property? Details of Starwood’s Influencer strategy included.

Click here to read

Dangerous Phishing Scam Hitting HR and Payroll Departments

The IRS, state tax agencies and the tax industry issued an urgent alert to employers that an email scam involving Form W-2 content is spreading. Is your business prepared this upcoming tax season?

Click here to read


Read the current issue:

Read the Fall Issue!

How to Successfully Deploy Loyalty Pricing

With book-direct campaigns gaining momentum, loyalty pricing is at the forefront. Rajesh Rajan highlights the requirements to be profitable. 


Read more news at www.hospitalityupgrade.com

Creating the Coveted Hotel Guest Experience, Perspectives from Consumers and Hoteliers

Travelers are increasingly looking for – and expect – a more personalized experience from the hotels they visit, and they are increasingly looking at technology as a critical part of that experience. 
The survey, Creating the Coveted Hotel Guest Experience, reflects the thoughts of more than 2,700 U.S. and European travelers.

Click here to read this case study (and more).
(Create a free account to access this section of our site.)

Featuring: Revenue Management

Infor Hospitality, EzRMS

Infor Hospitality’s EzRMS is an industry-leading, revenue and yield management SaaS solution. In addition to automatically calculating demand forecasts for each future use of hotel rooms, Infor EzRMS recommends appropriate selling strategies such as open/close rates, stay controls, open/close room categories, and overbooking levels – maximizing yield and profit.


The Rainmaker Group

The Rainmaker Group is a market leader in revenue management and profit optimization software and services for the hospitality industry. More than 5,500 properties worldwide rely on Rainmaker solutions to improve revenue management processes and optimize financial performance.


HSMAI Digital Marketing Strategy Conference
February 22, 2017, New York, NY

For more information, visit http://www.hsmai.org/events/EventDetail.cfm?ItemNumber=27704

Executive Vendor Summit
February 28 - March 2, 2017, San Antonio, TX

For more information, visit http://www.hospitalityupgrade.com/vendorsummit/ 

HITEC Amsterdam
March 28-30, 2017, Amsterdam, The Netherlands

For more information, visit http://www.hftp.org/hitec/amsterdam/

With an interior of about 5,500 square meters, the world's largest
ice hotel is located where?

Think you know the answer?
Click our Facebook page and leave your guess! 

70 Mansell Court, Suite 225
Roswell, Georgia 30076
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